CRM Essentials
return on investment
Senior Commercial Manager, Nick Williams describes why is it important and how do you calculate it?
From spreadsheets to shared intelligence
Brian MacGregor offers us his top tips on the best way to prepare for CRM implementation.
A business-wide approach to CRM
The importance of getting all your people on board.
Avoiding anti-social CRM
Make CRM technology work in a 2.0 world and reap the rewards.